The refreshed 2011 Town and Country minivan is the point of focus in the latest commercial in Chrysler’s “Imported from Detroit” campaign. The new TV spot is called “The Quiet Ones” and it takes us to Michigan and the state’s 2011 hockey champions, the Novi Wildcats, featuring one of the team members, Mason Pew. Despite some strong statements such as “Some are quieter than others” and “You’ll find them with their heads down working their butts off”, the new commercial lacks the power of Chrysler’s previous ads, especially when you compare it to the original spot starring Eminem and the 200 sedan.
Aside from the Eminem ad, Chrysler has also launched two TV spots for the new 300 saloon starring Detroit Lions defensive tackle, Ndamukong Suh, and fashion designer John Varvatos.