You can’t spell, “Cygnet” without, “cynical marketing ploy”. The Toyota iQ-derived stocking stuffer iPhone accessory subcompact has prompted a neat little op-ed piece by Bloomberg correspondent (an ex-pat Aussie) Adam Haynes that includes some fascinating dialogue from Aston Martin insiders. Most of our readers will know by now that the Cygnet exists purely to counteract the 120 grams of CO2 per kilogram EU carbon restrictions to be introduced in 2012. With a combined CO2 g/km rating of 400, Aston Martin’s current fleet of high performance vehicles could never match this.
Company Design Director Marek Reichman justifies the Cygnet thusly:
“In cities, there’s less and less space on the road; less and less space to park. And the world is a changing world and I think as a brand if you don’t start to change and move with the times then there’s a fear that you get left behind and you become static.”
A statement that jokingly makes me worry that Aston Martin’s next move will be to start rebadging the Toyota Avensis as a Lagonda… Cygnet Brand Manager Andy Haslam is a little less pessimistic:
“We can continue to build sports cars and we continue to improve them. What Cygnet allows us to do is not have to compromise how we want to build our sports cars.”
The £30,995 1.3 L hatch, which sells for more than twice the price of a range-topping Toyota iQ, will be limited to 1,500 units a year. Some 400 advanced orders have been placed at the time of writing. Unconfirmed rumors (mainly spread by yours truly) of a Ferrari-badged Fiat 500 or Maybach-badged Smart ForTwo continue unabated.
You can check out Bloomberg’s video below and leave your thoughts in the comments section.

The newest Toyota recall affects approximately 106,000 Prius hybrids globally built from 2001 to 2003 for a fault with the electric power steering system. The Japanese automaker said the voluntary action affects around 52,000 Prius models sold in the United States.

“If the steering wheel is repeatedly and strongly turned to the full-lock position, there is a possibility the nuts securing the pinion shaft in the steering gear box assembly may become loose,” Toyota said in a statement. The company added that if the owner leaves the condition uncorrected, over time they will gradually notice significant increased steering effort when making a left turn.

Toyota said its dealers will install “improved nuts” that secure the pinion shaft at no charge, with the repair expected to take approximately 4 hours. Owners of the affected models in the U.S. will be notified by first class mail in early July, 2011.

In a separate action, Toyota’s US division also announced a recall for 34 Venza AWD and 16 Sienna AWD vehicles from the 2011MY to replace an insufficiently heat treated front right-hand driveshaft.

“Due to insufficient heat treatment, there is a possibility that the front right-hand driveshaft may break,” said Toyota adding that if this happens, engine power will not be transferred to the wheels and the vehicle will roll to a stop. This recall is expected to begin in June.

The all-new Prius V five-seater minivan isn’t due to arrive in U.S. showrooms until this fall, yet Toyota is already looking into the development of a larger model capable of seating seven passengers as well as carrying their luggage, according to Bob Carter, Toyota Division general manager. The larger Prius won’t be based on the Japanese market Prius Alpha nor the European specification Prius+, both of which pack a retractable third row of seats into the Prius V’s cargo area.

Carter told Autoweek that while the company has not made a final decision yet, the concept of a true 7-seater Prius minivan for the North American market is “being seriously studied”. He added that the three-row Prius would have to be based on a dedicated platform and meet certain criteria such as feature an aerodynamic shape, be able to return at least 40mpg and have a strong value-price equation.

Another Toyota executive, corporate manager of product planning Ben Mitchell, confirmed that his team has put several proposals for new hybrid vehicles in different segments on the table, including that of a larger 7-seater Prius as well as hybrid versions of the Sienna minivan and Venza crossover.

Toyota and Honda celebrated today the opening of the first hydrogen station in the U.S. fueled directly from an industrial hydrogen pipeline. Located near the headquarters of Toyota USA, in Torrance, California, the station is built on the company's land and is the result of a collaboration between Shell, Toyota, Air Products, South Coast Air Quality Management District (SCAQMD) and the Department of Energy.

The station will provide hydrogen for the Toyota fuel cell hybrid demonstration program vehicles, as well as other manufacturers' fuel cell cars in the Los Angeles area.

“Building an extensive hydrogen re-fueling infrastructure is a critical step in the successful market launch of fuel cell vehicles,” said Chris Hostetter, vice president for product and strategic planning at Toyota USA. “We plan to bring a fuel cell vehicle to market in 2015, or sooner and the infrastructure must be in place to support our customers’ needs,”

Until then, other manufacturers that have fuel cell vehicles are free to use the station. Honda, for instance, celebrated the opening of the station by inviting users of its FCX Clarity model to fill up their tanks, with client Jon Spallino becoming the first retail fuel-cell vehicle customer to fill at the station. The FCX Clarity is available on a limited retail basis in Southern California with more than two dozen cars currently on the road.

"This is a positive step for our FCX Clarity customers and the industry as we continue to put vehicles on the road and demonstrate the real-world capabilities of Honda fuel-cell electric vehicle technology," said Elmer Hardy, senior manager at Honda USA.

By Dan Mihalascu