In today's highly competitive auto market, one would think there are no new niches left to explore. Well, it's pretty true, except for imaginative individuals like the crew from Sweden’s Gray Design, which also penned the Saab supercar. Enter the world of the Strand Craft Limousine Beach Cruiser, a vehicle that looks like a crossover between a limousine, a convertible and a yacht – yes, you read correctly, a yacht. Essentially a beach shuttle, the Stand Craft has been conceived for luxury hotel chains willing to offer their clients premium service. More specifically, to carry six passengers from the hotel to the nearest beach as fast and as comfortable as possible.
Crafted by luxury boat maker Strand Craft, the Limousine Beach Cruiser is designed for the sunny parts of the world. Its looks confirm it: the car (or should we say yacht?) features an opening canvas roof, chromed hubcaps and wooden inlays. It also sports an even more extravagant interior with Alcantara leather, brushed aluminum, chrome, a Breitling-made instrument panel and Swarowski crystals.
To keep the passengers entertained until they arrive at the beach, the Limousine Beach Cruiser is fitted with a 15-speaker Naim sound system that has a 1100 Watt amplifier to ensure the best audio quality even when the canvas roof is opened. Finally, the car is powered by a 6.0-liter Chevrolet V8 engine with 400 horsepower, enough to offer the car a top speed of 220 km/h (137 mph). The eight-cylinder unit is linked to a Haldex-based all-wheel drive system.
There's no info on pricing, though if you don't own a luxury hotel you probably can't afford it.

We don’t know about you, but we certainly enjoyed watching the video of a male passenger freaking out during a ride around a drift course, so we decided to do a little bit of online research to find out what it was all about. We discovered that the joy ride was part of the Red Bull Car Park Drift 2011 event and it took place in Lebanon. The man behind the steering wheel of the Subaru Impreza WRX STI is 34-year-old Abdo Feghali from Lebanon. He is a professional rally driver who also participates in drift contests and events such as the one organized by Red Bull.
If you liked the first video we showed you, then follow the jump to watch the reactions of the same male passenger, this time sitting at the back between two women (oddly enough no one was wearing seat belts…), as well as some new footage of other people that took a ride including the beautiful lady you see pictured above.

The success of the popular Hamster advertising campaign that promoted the Soul in the U.S. in 2010 inspired Kia to launch a new special edition model of its boxy crossover model. Previewed by the Hamstar concept at the 2011 SEMA show, the red and black 2011 Hamstar is the sixth special edition Soul. The car sports unique exterior graphics and interior refinements, including a 315-watt audio system with pulsing speaker lights. The limited-edition Hamstar Soul is based on the Soul+ trim level and wears custom Hamstar artwork, including a black star graphic with the signature Hamstar script logo on the hood and the tailgate, plus matte black stripes on the sides. It also gets body colored bumpers, fog lights, a rear spoiler, black 18-inch alloy wheels with silver edges, black fender vents with integrated turn signal indicator and a matte black fuel door.
Inside, the Hamstar Soul features bespoke Hamstar floor mats, black leather upholstery, heated front seats, automatic climate control, leather wrapped steering wheel and gearshift lever, and push button start with smart key. The Audio Upgrade Package includes a center speaker, subwoofer, 315-watt external amplifier and speaker lights.
The Hamstar Soul is powered by a 142HP 2.0-liter petrol engine mated to a four-speed automatic transmission and is priced from $20,295 (€14,200).
"The Soul was designed to stand out in a sea of sameness and we are committed to keeping it fresh, fun and relevant in the marketplace and the special edition Hamstar Soul is the latest embodiment of that philosophy," said Michael Sprague, vice president of marketing & communications Kia Motors America.
Scroll down to watch Kia's Hamster commercials.

Gone are the times when you knew where cars were made just by looking at the brand, and when luxury carmakers made the manufacturing of their vehicles in their home country one of their top selling points. Nowadays, you have BMWs built in China, India, South Africa and the USA, Mercedes-Benz cars made in Russia, Thailand and Egypt and so on. The latest premium automaker to go global is the Jaguar-Land Rover group, which inaugurated its first Indian factory on Friday. A Land Rover Freelander 2 SUV was the first vehicle to roll out of the assembly plant, which is located just outside Pune in the Maharashtra region of India. We’ll remind you that Ford Motor Co. sold Jaguar and Land Rover to India’s Tata Motors in 2008 after losing some US$15 billion in two years.
Tata Motors believes that the assembly of Land Rover models in India will help the company better compete against rivals such as Audi, BMW and Mercedes-Benz, all of which already build vehicles in the booming South Asian country.
“We are excited about the prospect of assembling cars in Pune for the Indian market where we have achieved significant growth since we opened our first showroom in 2009,” said Dr Ralf Speth, CEO of Jaguar Land Rover. “It is a great time to be expanding our operation in India due to the increasing demand for luxury products and the strength of the Indian economy."
The Pune facility will assemble Land Rover Freelander 2 vehicles supplied in Complete Knock Down (CKD) form sourced from the British firm’s Halewood manufacturing plant in Liverpool, UK. The SUV will be available in India in two variants, the TD4 SE Automatic and the SD4 HSE Automatic, with local prices starting from INR 3.39 million, or around 15 percent lower than the current imported models.
Recent media reports have suggested that Jaguar Land Rover is also looking into building a new engine plant in India, but the company has not yet confirmed the news.